Beauty &
Salon
Challenge
A unisex salon struggled with social media engagement and needed a strategy to boost brand awareness, showcase services, and build a loyal community. By sharing transformations, expert tips, and interactive content like polls and giveaways, the salon aimed to connect with its audience and increase footfall
Solution
We focused on creating engaging content, including tips, before-and-after transformations, and discount posts to attract attention. We also ran targeted ads to increase visibility and drive bookings, while using promotions to encourage repeat visits and build a loyal customer base.
Approach
- Developed a content calendar highlighting trending hairstyles, beauty tips, and seasonal promotions.
- Created before-and-after transformation posts, styling tips, and customer testimonials.
- Designed eye-catching visuals and videos showcasing salon services, haircuts, and skincare treatments.
- Ran targeted paid ads that resulted in 10K+ views and a significant increase in bookings and brand awareness.