Entertainment
Industry
Challenge
A regional TV channel needed to increase viewership and engagement across digital platforms.
Solution
Developed a comprehensive social media strategy including content creation, influencer collaborations, behind-the-scenes content, and user-generated content campaigns.
Approach
- Created engaging social media content teasing upcoming shows and events
- Conducted vox pop interviews for topical content
- Collaborated with local influencers to promote channel content
- Produced behind-the-scenes content to give viewers exclusive access
- Encouraged and curated user-generated content to boost engagement